With the launch of our new website, we’re excited as we begin the next phase in our journey to reflect on how far we’ve come from our founding in 2016, to today.
As we look ahead, we want to take a moment to share our journey underpinned by our core values.
Let us walk you through the pillars of Primestar, what we stand for, and our vision for the future.
The Cornerstone of our Growth
Our focus on trust, transparency, excellence and innovation has continued since our founding and is a driving force in everything we do.
Here’s what all our clients and partners can expect from us:
- Trust and Reliability: Our commitment starts with trust, integrity, and honesty which forms the basis of all our relationships.
- Excellence and just-in-time delivery: To always provide superior quality and craftsmanship through our tailored solutions to our clients.
- Accountability: To always fulfil our commitments on time with exceptional attention to details.
- Innovation: To embrace change, technology and constant improvement.
Our Founding Years
Primestar’s story began in the early 1990s when the founders, Raj Kothari and Priti Parikh, established themselves in Antwerp, Belgium, one of the global centers of the diamond industry.
With a reputation specializing in supplying diamonds to luxury brands, they laid the foundation for what would become our company today.
At the same time, Priti Kothari devoted herself to instilling core values of integrity, accountability, and trust in their children.
Her unique perspective as both a woman and a consumer in a predominantly male industry proved invaluable. “Diamonds are a girl’s best friend”, and it’s usually said for a reason.
Therefore, apart from standing out as exceptionally reliable and precise, Primestar has a female CEO.
Shaping Our Future
With our foundation firmly rooted in family values and industry expertise, we set out to create a company that would not only excel in the diamond trade but also set new standards for ethical practices and transparency.
This commitment led us to pursue and achieve Responsible Jewellery Council (RJC) certification, a milestone that perfectly aligns with our core values. Being a certified member of RJC truly aligns with our goals and plays a crucial role in fostering trust and reliability within the jewellery industry.
It ensures ethical sourcing of materials, upholds environmental standards, and promotes fair labor practices throughout the supply chain, while also maintaining high-quality standards through rigorous audits.
Championing Trust
Our commitment to ethical business practices and industry leadership continues to evolve and strengthen. In 2021, we took a firm stance against conflict diamonds by implementing a zero-tolerance policy for Russian rough diamonds in our supply chain, ensuring our customers can trust in the ethical sourcing of all our products. We also became a member of the World Diamond Council, demonstrating our support for the Kimberly Process.
In 2024, our dedication to transparency and accountability reached new heights as our financial reporting standards meet International Financial Reporting Standards (IFRS) accounting, setting a benchmark for financial clarity in the industry.
At the same time, our commitment to sustainable practices were further recognized as we became a select member of the prestigious Watch & Jewellery Initiative, joining forces with other industry leaders to drive positive change along the entire supply chain.
And our partnership with the Antwerp World Diamond Centre (AWDC) to organize FACETS 2024 demonstrates our active role in shaping the future of the diamond industry.
Primestar Today: What We Stand For
Today, Primestar is proud to be one of the few diamond companies led by a woman. We’re still a family business at heart, but we’ve evolved into something much bigger – a dynamic, forward-thinking, global company committed to sustainability and transparency in the diamond industry.
We believe in building trust through open communication and transparency. Whether it’s with our clients, our partners, or within our team, we strive to be straightforward and dependable.
Our commitment to excellence ensures that we consistently deliver the highest quality diamonds, tailored solutions, and exceptional craftsmanship.
And most importantly, we embrace change. Technology is at the core of what we do, helping us track every diamond meticulously through blockchain and offer the most innovative solutions to our clients.
Looking to the Future
We’ve come a long way since 2016, but we’re just getting started.
We’re diving into new technologies, exploring sustainable practices, and constantly asking ourselves: “How can we do better?”
We believe that our success is intrinsically linked to the trust our clients place in us and the positive impact we create in the industry.
As we embark on this new chapter, we remain dedicated to pushing the boundaries of excellence, sustainability, and innovation.