Brilliance Beyond Diamonds

Primestar is a trusted supplier of high-quality traceable natural diamonds. We are dedicated to elevate luxury through bespoke solutions to meet the exact needs of our clientele – prestigious watch and jewellery brands.

Our strategy is driven by our core values of integrity, accountability, and transparency. Since inception, Primestar is committed to following the highest standards of Environmental, Social and Governance (ESG) practices across its global business. Through rigorous audits, accreditations, and proactive initiatives, we ensure that our operations are sustainable and responsible. All Primestar diamonds come with a provenance, enabling us to guarantee the ethics of our product. 

As a second-generation family company, Primestar blends traditional values with a spirit of innovation, delivering exceptional value and ensuring our promise of brilliance extends beyond diamonds.

Brilliance Beyond Diamonds

Primestar is a trusted supplier of high-quality traceable natural diamonds. We are dedicated to elevate luxury through bespoke solutions to meet the exact needs of our clientele – prestigious watch and jewellery brands.

Our strategy is driven by our core values of integrity, accountability, and transparency. Since inception, Primestar is committed to following the highest standards of Environmental, Social and Governance (ESG) practices across its global business. Through rigorous audits, accreditations, and proactive initiatives, we ensure that our operations are sustainable and responsible. All Primestar diamonds come with a provenance, enabling us to guarantee the ethics of our product. 

As a second-generation family company, Primestar blends traditional values with a spirit of innovation, delivering exceptional value and ensuring our promise of brilliance extends beyond diamonds.

Accountability with transparency

Our management team is directly involved with all facets of the business to give you the best customer-service and attention to detail. Our personal approach is reinforced by our commitment to be fully transparent with all stakeholders. Beyond voluntary compliance with IFRS accounting standards, we offer transparency through comprehensive audits of our supply chain, guaranteeing that every Primestar diamond has an ethical provenance that is traceable. 

Our Vertically Integrated Supply Chain

Primestar is committed to a vertically integrated supply chain, operating with full transparency and traceability – a supply chain that minimizes the journey of our diamonds from mine to retail.

We source our rough materials from leading mining companies, including Rio Tinto’s Ekati Mine and Burgundy’s Diavik Mine, in alignment with our core values. We also utilize our cutting-edge ERP tracking systems to assert that our diamonds originate from reputable sources, such as De Beers with operations in Botswana, Canada, Namibia, and South Africa. For more information, please see our diamond provenance control.

Our Vertically Integrated Supply Chain

Primestar is committed to a vertically integrated supply chain, operating with full transparency and traceability – a supply chain that minimizes the journey of our diamonds from mine to retail.

We source our rough materials from leading mining companies, including Rio Tinto’s Ekati Mine and Burgundy’s Diavik Mine, in alignment with our core values. We also utilize our cutting-edge ERP tracking systems to assert that our diamonds originate from reputable sources, such as De Beers with operations in Botswana, Canada, Namibia, and South Africa. For more information, please see our diamond provenance control.

Our Commitment

Our Commitment

Ethical Practices

At Primestar, we adhere to the highest ethical standards in the industry. From sourcing to sales, every step in our process is transparent and accountable. We collaborate only with trusted partners who share our commitment to product integrity, and we actively support CSR initiatives that advance ethical practices across our industry.

Sustainability

Sustainability is at the core of our mission. We strive to protect the environment by employing practices that minimize our ecological footprint. Our continuous efforts focus on innovative solutions to reduce carbon emissions and promote eco-friendly methods throughout our operations.

Ethical Practices

At Primestar, we adhere to the highest ethical standards in the industry. From sourcing to sales, every step in our process is transparent and accountable. We collaborate only with trusted partners who share our commitment to product integrity, and we actively support CSR initiatives that advance ethical practices across our industry.

Sustainability

Sustainability is at the core of our mission. We strive to protect the environment by employing practices that minimize our ecological footprint. Our continuous efforts focus on innovative solutions to reduce carbon emissions and promote eco-friendly methods throughout our operations.

Why Choose Primestar?

With a strong ethics and extensive industry experience, Primestar is your global one-stop supplier for natural diamonds. Together, we aim to promote and elevate the world of creative luxury.

Primestar upholds the highest international standards of ESG practices. Our adherence to best practices is validated through independent audits and certifications, such as Responsible Jewellery Council (RJC) certification, Watch & Jewellery Initiative (WJI) membership, and compliance with IFRS accounting standards.

Every Primestar diamond comes from a source you can trust. We ensure that our diamonds have an ethical origin, sourced from DTC aggregate rough supplies in Botswana, Canada, Namibia, and South Africa; Petra mines in South Africa; or Canadian rough supplies from Ekati (Rio Tinto) and Diavik (Burgundy) mines. We employ iTraceit tracking system as well as robust, independently audited supply chain policies to ensure complete traceability.

We provide tailored products and services to meet the unique needs of our customers, streamlining the diamond procurement process and enhancing the overall diamond supply experience.

Our diamonds undergo stringent quality checks to guarantee reliability and consistency, following the highest Acceptable Quality Level (AQL) standards.

We build lasting relationships with our clients based on trust, integrity, and open communication, ensuring a reliable partnership at every step. We are deeply embedded in the diamond industry as an important and influential player through partnerships/memberships of Watch & Jewellery Initiative, Responsible Jewellery Council, iTraceiT, World Diamond Council, Antwerp Diamond Bourse and Antwerp World Diamond Centre.

Our international team of experts are always available to provide support, information and customized solutions for any diamond or jewellery requirements.

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