
Diamond traceability has become a cornerstone of ethical luxury.
This meticulous process tracks a diamond’s journey from mine to market, ensuring unparalleled transparency across the entire supply chain.
This concept is about building trust by guaranteeing the ethical provenance of every diamond.
We’ve refined traceability into a fine art. Our approach harnesses cutting-edge technologies to offer unprecedented insights into every diamond’s origin story.
By implementing strict chain-of-custody processes, we not only guarantee that diamonds are conflict-free but also verify their origin from countries compliant with the Kimberley Process.
To truly understand the depth of our commitment to traceability, it’s essential to examine where this journey begins.

Starting at the Source
The path to diamond traceability begins where the diamonds themselves do – at the source. Mining operations play a crucial role in establishing the foundation for a transparent supply chain. We source our rough diamonds from top-tier mining operations, including Rio Tinto’s Ekati Mine and Diavik Mine in Canada.
Additionally, we have a steady supply of De Beers diamonds, with mining activities in Botswana, Canada, Namibia, and South Africa. This network enables us to consistently provide high-quality, ethically sourced diamonds.
By starting from the very foundation, we set up tracking for all our diamonds throughout their journey.
We exercise rigorous selectivity in our partnerships, collaborating only with those who adhere to the most stringent environmental and labor standards. This ensures that each diamond in our collection is not only visually stunning but also sourced with the utmost responsibility.
Through our mining partnerships, we trace each stone from the moment it’s unearthed to its final setting. Our commitment to traceability extends to even the smallest stones.

Traceability Through Technologies
At Primestar, our commitment to diamond traceability is coupled with our commitment to technology and innovative methods. We’ve embraced blockchain applications, which offer an immutable record of each diamond’s journey, ensuring vertical supply chain transparency.
Our single-stone diamonds (+0.30ct) and diamond parcels (-0.30ct) feature unique identifiers, providing characteristics that can be traced back to their origin. Additionally, we maintain detailed certificates and documentation for each stone, offering multiple layers of verification. We streamline our supply chain to abide by our in-depth Primestar’s Diamond Source Warranty Protocol and ensure all our products are from approved sources for our customers.


Our Partnership with iTraceit
To further strengthen our traceability efforts, we’ve forged a strategic alliance with iTraceit, a cutting-edge blockchain-based solution. This innovative technology integrates flawlessly with our ERP system. For melee diamonds, we provide pie charts visually detailing an origin break-up of items line-by-line delivered to you.
From the initial rough diamond processing to manufacturing and polishing stages, it helps us to track and verify the origin information of each and every diamond that passes through our hands. This technological synergy sets a new standard for comprehensive diamond provenance tracking.
Traceability For Luxury Brands
At Primestar, we recognize that traceability is the future of the luxury diamond market. Today’s consumers, especially in the high-end sector, are increasingly demanding ethically sourced products.
This shift in consumer behavior is driving the need for comprehensive traceability solutions across the industry, with detailed information about a diamond’s journey, from mine to market.
This transparency and investment in consumer trust is the cornerstone of our values and our commitment to our partners’ success. By ensuring ethical sourcing through our rigorous traceability processes, we’re contributing to positive change in diamond-producing communities worldwide.
As we look to the future, we see traceability becoming an integral part of the luxury diamond experience, where each gem’s ethical journey becomes as valuable as its physical beauty.
We remain committed to pushing the boundaries of what’s possible in diamond traceability. We’re actively involved in industry initiatives, which will allow us to contribute to shaping industry practices and inspiring other companies to follow a similar path.